![]() Innovation is at the backbone of achieving and maintaining a high user engagement, underpinned by such app features as Spotlight, Lenses/AR, Map, Originals, Games, Bitmoji, and equipment. SNAP’s growth will very much depend on innovation, product monetization, and internationalization. In its Q1 2023 results, the company reported that the subscriber base had more than 3 million users, up from 1 million mark reached in August 2022. subscription service, a relatively new product called “Snapchat+” that was launched in June 2022 and gives subscribers access to exclusive, experimental, and pre-release features.sale of hardware products, such as Spectacles, a line of smart glasses that allow users to capture and share their perspective with Snapchat, and Pixy, a flying camera.In addition to advertising, SNAP also generates revenues from the: Spotlight: A new feature that showcases the most entertaining Snaps from the Snapchat community and where advertisers can place ads right within Spotlight to reach a large and diverse audience.Advertisers can create sponsored lenses and filters to promote their brands or products in an immersive and viral way. ![]() AR Ads: Creative tools that allow users to overlay 3D objects, animations, or effects on their Snaps or their environment.Snap Ads can also include interactive elements such as attachments, collections, or commercials. Snap Ads: full-screen videos with sound or images that appear between Stories or Shows on Snapchat.The company offers various ad formats to help advertisers reach its audience, especially among the younger demographic. Importantly, Snapchat's main source of revenue is digital advertising. ![]() As of Q1’2023 ( April 2023 investor presentation ), the company had 750mln monthly active users (MAU) and 383mln daily active users (DAU) globally. Users can also chat with friends, watch curated content from publishers and creators, play games, use augmented reality (AR) features, and shop on the app. SNAP describes itself in its filings as a "camera company" that "reinvents the camera to improve the way people live and communicate.” The company's flagship product is Snapchat, a mobile app that enables users to create and share Snaps. However, given how much time has passed since then, I intend to be as broad as possible in discussing the company. This is going to be the second time I am writing about the company - the first article (which you can find here ) was written more than six years ago, around the time the company filed its S-1 statement for an IPO. By default there will be one channel ( #general), and there should be a message showing that you joined.After a very long break, I decided to resume my writing here on Seeking Alpha starting with Snap Inc. You’ll be shown a screen where you must enter your name, email and password.Īfter registering, you will be logged in automatically. The first account created on the server will automatically become an admin, which will allow you to configure the server.Ĭlick on Register a new account. ![]() Now that your server is setup, you can actually start using it! In the next sections, we’ll cover basic usage and configuration of your server.įirst, you’ll have to create an account. You should be greeted by the following screen: You can access this by going to serverIP:3000 (replacing ‘serverIP’ with your server’s IP address) in your web browser, or localhost:3000 if you’re running the server locally. snap install rocketchat-serverīy default, your server will be available on port 3000. Snaps are easy to install, isolated from the rest of your system, and auto-updated. Luckily, there’s a RocketChat snap that can easily be installed using Snapcraft. It can be self-hosted, supports voice & video chat, and has apps for all popular platforms (web, Windows, macOS, Linux, Android and iOS).įirst, we need to install RocketChat. RocketChat is an open-source team chat client, similar to other team chat solutions such as Slack and Mattermost.
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